Elevator Pitch

Blog #11

When was the last time you used your Elevator Pitch? The Elevator Pitch is your brief and concise marketing statement to promote your business acumen. It clearly identifies your areas of expertise in 60 seconds or less. Similar to taking an elevator ride with your new business opportunity, it is critical to keep your message focused on your efforts. 

When is the best time to use the Elevator Pitch? Anytime you are meeting a new business person in a training course, a conference, business meeting or friendly public event. Make an effort to meet new people and sit new someone you do not know during meetings and events. Then introduce yourself with your current Elevator Pitch.

Some quick tips to create an effective Elevator Pitch:

• Draft your Elevator Pitch highlighting your skills and recent achievements
• Practice your pitch on friends and co-workers, then revise the pitch based on honest feedback
• Use eye contact and a firm business handshake to connect with your new contact
• Leverage your public speaking skills to clearly describe your abilities
• Share your business cards with potential business contacts
• End your pitch with a follow up call or email 

The right Elevator Pitch opens doors to new professional opportunities.