Press Release Checklist

Business communicators and public relations professionals at one time or another develop materials for the press to communicate, inform, educate and manage crisis events. There is a canonical way to develop a "good" press release such as working with an entire team of seasoned public relations (PR) professionals and leadership to generate an accurate and consistent message. Or simply just gathering facts and dispelling rumors.

How does one create a succinct press release? Leverage tips from the checklist below.

Press Release Checklist

• Take the time to verify all facts for accuracy
  
• Work with management and identify organizational messaging goals
• Determine target audience messaging
• Depending on the situation, create readily accessible online resources for people to view and take action
• Make your message clear and concise
• Brevity is key. Too much information will lead to message overload
• Coordinate the distribution of your message to key target audiences so the data is shared in a consistent manner
• Share your communications team's contact information
• Be receptive  and responsive to media inquiries